Branding and Visual Identity for L&C Lab (2024) This identity and guide were developed to take this social-psychology research lab’s collective identity to the next level. Their work has been featured throughout numerous publications, journals, and conferences nationwide. By developing a visual system that conveys the team’s core values and playfully invites others into the notoriously gatekept and dense world of research, the identity serves several key functions—all in the name of expanding the world’s ever-evolving understanding of people and relationships.