HAYLEY BLONSTEIN




Outset Fashion Festival (2022)
This was the final project for an introductory web-design class: create an event that benefits a cause, then design its website, brand identity, and merchandise. 

“Outset Fashion Festival is a large-scale, weekend-long clothing swap hosted at Fort Mason in San Francisco. By providing an alternative to fast fashion and consumerism, the event becomes an introduction to slow living, where people reinvent their style and help the planet while doing it. To support the cause, popular artists will perform throughout the festival and help reach a wider audience. Proceeds and leftover clothing will be given to beauty2thestreetz, an organization that helps provide homeless folks on Skid Row a hot meal and a shower — things we all need to look and feel good.”

Visual Identity / Branding / Graphic Design / Concept / Research / Typography / Color System / Design System / Merch / Collateral / Copywriting / Editing