Brand Refresh for peers.net (2023)
Proposed brand guidelines for peers.net, a new mental health platform for Gen Z. This concept emphasizes the org’s unconventional, peer-to-peer approach and target audience by utilizing tertiary colors, bold typography, and digital-looking graphic symbols to visually convey the core values of the service.
Visual Identity / Branding / Graphic Design / Concept / Research / Typography / Color System / Design System / Collateral / Copywriting / Editing