HAYLEY BLONSTEIN

Merch Concepts for peers.net x Earth Brands
Collab (2023)

Peers.net and Earth Brands—two brands aimed at gen-z that focus on mental health and sustainability, respectively—teamed up and requested ideas for merch that could be distributed to college-age brand ambassadors as part of the campaign.

Inspired by abstract shapes and forms as well as the look of physical printmaking techniques, the finished concepts visualize the thematic overlaps between mental health and sustainability. Using bright colors and bold statements to reflect Gen-Z’s attitudes and stylistic sensibilities, these designs aim to encourage young people to take better care of themselves, and our planet.