HAYLEY BLONSTEIN   

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Advent Calendar for Seaseonal (2023)

Seaseonal, created by Ava Lord, is a brand concept for the “only THC-infused gummy geared toward the holiday season, providing support during the most wonderful yet stressful time of the year.” Ava’s design concept puts a bold twist on the look of classic holiday carfs, and this was a class exercise in designing a piece of collateral according to a classmate’s brand guidelines.

Ava’s visual strategy specified festive colors, minimal yet bold typography, ornamental logo(s), and old family photography. I worked with the designated typography system, color palette, and identity logos to mock up what the packaging for a Seaseonal advent calendar might look like—a perfect gift for whoever’s hosting the holidays this year!